Round ups – an easy post to throw up and fill editorial calendar space, while highlighting your new blogging friend’s work. If you’ve been around long enough in this world of ours, you know these became popular quickly and (hopefully) drive great traffic.
I’ll admit that what I’m about to share is simple, but it was another “duh” moment for me. I always kind of saw these as filler posts; ways to share other people’s work and get attention on Pinterest. I never really considered how they could benefit me aside from getting repins or being eye catching because I had “50 Ways to Cook Eggs” or “12 Crafts Perfect for Toddlers!”.
Here’s what I’ve learned from my clients: bigger bloggers round up and share their own work in round ups.
Y’all, my first thought was, “Is that allowed?” Um, DUH Christina, it’s your blog, you can do whatever the heck you want! I totally thought that wasn’t in the rule book. That you shouldn’t repromote your old content in a round up you created using links to other people’s blogs. Really? Why not? What’s so wrong about that?
I shouldn’t assume that because you read my blog now that you have been since 2010. Why shouldn’t I share older content with new readers?
Serious. Duh. Moment.
So simple, and such common sense, yet I never even gave it a thought.
What about you? Do you create round ups? Do you include your own work? You should!